INSIGHTS

Lay Down the Whip, Stand Up First: The Comeba......

2025-06-16

After two back surgeries, Olympic show jumper Steve Guerdat made a quiet but powerful comeback—missing the 2025 FEI World Cup Final, but soon leading Team Switzerland to victory. A story of resilience, recovery, and what it means to ride with purpose. Published by LILIPROPET.

The Pet Industry Isn’t a Science—It’s an Emot......

2025-06-16

The pet industry isn’t powered by innovation or pricing—it’s driven by emotion. This article explores why treating pets as family is the core of every successful product strategy, and how brands win by designing for bonding, not just utility.

The Magic of Horse and Rider: A Bond Beyond t......

2025-05-27

This story explores the incredible connection between horse and rider—through real-life stories of legendary partnerships like Totilas & Edward Gal, Shutterfly & Meredith Michaels-Beerbaum, and more. It highlights how trust, patience, and daily care create the foundation for success, both in and out......

Hot-blooded, Warmblood, and Cold-blooded Hors......

2025-05-16

Horses can be grouped as hot-blooded, warmblood, or cold-blooded based on energy levels, physical traits, and ideal roles. Hot-blooded horses, like Arabians and Thoroughbreds, are lean, high - energy, and bred for speed and stamina, ideal for racing and endurance riding but not for beginners. Warmbl......

When the Bridle Comes Off, Trust Speaks the L......

2025-05-08

What happens when control is replaced by trust? This article explores the world of bridleless riding, spotlighting Marion Perrissinoto’s groundbreaking performance and uncovering how emotional awareness, balance, and non-verbal cues reshape modern horsemanship.